HIGH TECH, LOW IMPACT

AWARDS - 1 SILVER CANNES LIONS 2023 - 1 SILVER EUROBEST 2022 - GRAND PRIX EFFIE 2022 / Refurbished tech first appealed to cost-conscious consumers seeking a better alternative to second-hand platforms. But for most, it still felt like a downgrade compared to buying new. Back Market set out to change that perception by hacking people’s emotional attachment to new devices.